Business Darija: Speaking Professionally In Moroccan Darija

Work smart in Morocco: master Business Darija step by step

What you'll learn

Learn how to greet and introduce yourself professionally in Darija within a Moroccan context.

Know how to welcome a client, present a product, and negotiate clearly using Darija expressions.

Master professional phone calls and emails in Darija for effective remote communication.

Handle meetings, presentations, client follow-ups, and complaints in Darija to strengthen professional relationships.

Requirements

No prerequisites required. This course is suitable for beginners who want to learn professional Darija.

Description

This course contains the use of artificial intelligence.It has been thoughtfully created with AI as a support tool to improve clarity, structure, and overall learning experience. Every example, dialogue, and explanation has been reviewed and tailored to ensure they accurately reflect real Moroccan business communication. Thanks to AI, the course offers clear explanations, practical roleplays, and consistent quality — all while keeping the content natural, relevant, and culturally authentic.Business Darija is a practical course designed for English speakers — professionals, students, entrepreneurs, and anyone working or doing business in Morocco.The course is taught mainly in Moroccan Darija (Moroccan Arabic dialect), with English subtitles and explanations to make learning smooth and accessible. Unlike standard Arabic programs, this course focuses on real Moroccan business communication — the language you will actually hear and use in meetings, shops, offices, negotiations, and customer interactions.Throughout the program, you will discover essential business vocabulary and expressions in Darija, learn how to introduce yourself and your company naturally, communicate effectively in meetings and presentations, negotiate deals with confidence, write and reply to professional emails, and handle customer questions and complaints in a professional way.The course is organized into clear, themed video modules. Each module includes real-life dialogues, roleplays, and key vocabulary explained in Darija with English subtitles. You will not only learn the words, but also the right tone and cultural context, so that you sound natural and professional in every situation.What makes this course unique is its focus on real Moroccan business situations, designed specifically for English speakers who want to learn Darija. It is friendly, practical, and culturally relevant — not just textbook Arabic, but the way people actually communicate in the professional world in Morocco.Whether you are an expat, freelancer, sales professional, remote worker, or a local professional looking to improve, this course will help you build the communication skills you need to succeed in Morocco.So, what are you waiting for? Start mastering Business Darija today and open the doors to new opportunities in Morocco!

Overview

Section 1: Introduction

Lecture 1 General introductory video

Lecture 2 Business Darija Basics

Lecture 3 Mastering Moroccan Business Culture: Language, Gestures & Etiquette

Lecture 4 Darija for Business: Welcoming a Client, Presenting a Product, and Negotiating

Lecture 5 Darija for Business: Phone Calls and Professional Emails in Morocco

Lecture 6 Meetings & Presentations — Public Speaking in Professional Darija

Lecture 7 Retaining Customers and Resolving Problems

Lecture 8 Darija and Intonation: When One Sentence Can Mean Different Things

Lecture 9 Networking & Events — Building Relationships in Professional Darija

Professionals, expatriates, and entrepreneurs working in Morocco or with Moroccan clients.