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    3. Stop Selling and Start Leading

    Stop Selling and Start Leading

    Posted By: hill0
    Date: 14 Jun 2025 16:25:10
    Stop Selling and Start Leading

    Stop Selling and Start Leading: How to Make Extraordinary Sales Happen
    Author: James M. Kouzes, Barry Z. Posner, Deb Calvert
    Narrator: Jim Denison
    English | 2025 | ASIN: B0D92ZJ7QD | MP3@64 kbps | Duration: 5h 17m | 332 MB

    In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly universal agreement on the need for creating value in every step of the buyer's journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them—and more likely to buy from them.
    In Stop Selling & Start Leading, you'll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mind-set, and in the sales role itself, is the key to boosting your overall sales effectiveness.
    UPWARDS