Rolling Out New Products Across International Markets (repost)
Rolling Out New Products Across International Markets by George Chryssochoidis
English | 2004-03-04 | ISBN 0333794648 | PDF | 256 pages | 0,8 MB
English | 2004-03-04 | ISBN 0333794648 | PDF | 256 pages | 0,8 MB
This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focuses upon the static and dynamic aspects of the roll out of new products across international markets. Based upon empirical information the book provides insights into theory and better practice in this area.