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    3. Managing and Marketing Radical Innovations: Marketing New Technology (repost)

    Managing and Marketing Radical Innovations: Marketing New Technology (repost)

    Posted By: Veslefrikk
    Date: 28 Dec 2013 23:20:18
    Managing and Marketing Radical Innovations: Marketing New Technology (repost)

    Managing and Marketing Radical Innovations: Marketing New Technology
    Routledge | 2008-03-28 | ISBN: 041543307X | 271 pages | PDF | 2 MB

    This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process.

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