Search Engine Optimization All-in-One For Dummies (repost)

Boost your bottom line with your $25 Google AdWords credit — see inside
If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!

• What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure
• Words are key — learn to develop a keyword strategy and be competitive in Books II and III
• Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience
• Link up — the tips in Book VI show how to line up relevant links for a better search showing
• What's under the hood — Book VII shows how to get more from your server and content management system
• Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII
• Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
• Search and find — use SEO and Book X tips to build your brand

Open the book and find:
• What drives search results
• How to match meta tags and keywords to page content
• Secrets for selecting keywords and phrases
• What you should know about HTML, JavaScript, and CSS
• The basics of SEO-friendly design
• How to manage the mechanics of content
• Why your server is important