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    3. Peter Howson, "Commercial Due Diligence: The Key to Understanding Value in an Acquisition"

    Peter Howson, "Commercial Due Diligence: The Key to Understanding Value in an Acquisition"

    Posted By: lenami
    Date: 16 Aug 2012 20:30:08
    Peter Howson, "Commercial Due Diligence: The Key to Understanding Value in an Acquisition"

    Peter Howson, "Commercial Due Diligence: The Key to Understanding Value in an Acquisition"
    ISBN: 0566086514 | edition 2006 | PDF | 417 pages | 10 mb

    "Commercial Due Diligence" (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, its about understanding how businesses and markets work, and what is really important for profits and growth.


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