Public Relations as a Creative Industry
Public Relations as a Creative Industry
English | 2023 | ISBN: 1032160489 | 132 Pages | EPUB | 1 MB
English | 2023 | ISBN: 1032160489 | 132 Pages | EPUB | 1 MB
Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction.