Innovation Management in Practice

In an increasingly competitive environment, companies are constantly on the lookout for new avenues of growth and new markets. In a technology-driven race to the front, they are approaching the era of intensive innovation with varying degrees of anxiety. They invest more in the design of new products and partnerships with emerging companies. They encourage the acquisition of new skills in innovation and creativity. They now consider all sources of innovation on the same level, those traditionally derived from technology as well as those originating in management, design, product life cycles, business models or the satisfaction of social needs.