Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius
Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius By Jay Elliot
2012 | 175 Pages | ISBN: 1118379527 | EPUB | 0.5 MB
2012 | 175 Pages | ISBN: 1118379527 | EPUB | 0.5 MB
Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people—and what every manager can learn from Jobs about motivating people to do the best work of their lives. Steve Jobs used the phrase "Pirates! Not the Navy" as a rallying cry—a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book. Leading Apple with Steve Jobs will shift your thought paradigm and inspire you to assemble and lead innovative teams.