Understanding Color: An Introduction for Designers
Understanding Color: An Introduction for Designers by Linda Holtzschue
English | May 12, 2025 | ISBN: 139418672X | 208 pages | MOBI | 24 Mb
English | May 12, 2025 | ISBN: 139418672X | 208 pages | MOBI | 24 Mb
Today’s business world relies on effective use of color to promote its products, both tangible goods and images. Understanding Color has long stood as an indispensable introduction to the effective use of color for design applications, with detailed treatment of the language, psychology, cultural associations, core concepts of color and much more. Reorganized and updated to reflect the needs of today’s courses in color and design, it introduces a new generation of artists and designers to the fundamental concepts of color and how to use them.
- Detailed treatment of color illusions and special effects
- Coverage of the impact of new light sources on color perception
- Explanation of different digital display modes in presenting color
- A companion website including a downloadable workbook
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