Sounds Good on Paper: How to Bring Business Language to Life
Roger Horberry, "Sounds Good on Paper: How to Bring Business Language to Life"
A&C Bl.ck | 2010 | ISBN: 1408122316 | 256 pages | PDF | 1,5 MB
A&C Bl.ck | 2010 | ISBN: 1408122316 | 256 pages | PDF | 1,5 MB
Career experts have noted the enormous competitive advantage of employees who excel at written communication. This book, written by one of London’s top copywriters, is a fun guide to using fifty of the most powerful and persuasive figures of speech to add freshness and flavor to everything from the most routine business communication to marketing copy which has an immediate and memorable impact. Figures of speech with their double meaning wordplay can add a level of style and impact and pump up your powers of persuasion.