Scaling Your Digital Marketing Team: Business Is A Team Sport

Build smarter, scale faster, and lead your team to success in the AI-driven marketing landscape.
Scaling a digital marketing team isn’t just about hiring more people—it’s about building the right structure, defining key roles, and leveraging AI to maximise productivity. In Scaling Your Digital Marketing Team: Business Is a Team Sport, James Dooley and Mads Singers bring their combined expertise in business growth, leadership, and management consultancy to help entrepreneurs and marketing leaders create high-performing teams that drive real results.
This Scaling Your Digital Marketing Team: Business Is a Team Sport book is your practical guide to:
✔ Hiring A-Players and structuring your team for maximum efficiency
✔ Defining roles, responsibilities, and timing your hires strategically
✔ Integrating AI tools to supercharge workflows and decision-making
✔ Managing and retaining top talent to scale without burnout
✔ Building a company culture that fosters adaptability, accountability, and long-term success
Whether you’re leading a small marketing team or scaling to a 30+ person powerhouse, this book provides the frameworks, strategies, and real-world insights needed to elevate your business to the next level.