Smart Skills: Persuasion

Part of the Smart Skills series, Persuasion offers all you need to know to get the most out of your business operations. With the current global economic crisis excellent persuasion skills have become invaluable as businesses now more than ever must maximise every opportunity they face.

Persuasion is not only required as part of negotiation, but in every aspect of working and business life. There are many different facets to persuasion and different approaches this book provides the details that will help you get ahead in the workplace. A must for any employee, manager, freelancer or business owner.

Legend Business is delighted to launch the Smart Skills series - a series of practical, explanatory books describing proven approaches to skills/techniques important to large numbers of people working in organizations and to business owners.

About the Author
Patrick Forsyth began his career in publishing and has run Touchstone Training & Consultancy since 1990; this specialises in the improvement of marketing, management and communications skills. He is an experienced conference speaker and writes extensively on business matters. He is the author of many successful books on aspects of business, management and careers, including How to Write Reports and Proposals (Kogan Page) and Marketing: a guide to the fundamentals (The Economist).