Innovation and Creativity in Tourism, Business and Social Sciences - Vol. 1

This book is the first volume of the proceedings of the 11th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Focusing on “Innovation and Creativity in Tourism, Business and Social Sciences,” the conference was held from September 3 to 5, 2024, in Naxos, Greece. The book showcases the latest research on tourism business, technology, and the social sciences and presents a critical academic discourse on ICT adoption in the social sciences, regional development; sustainability and tourism experience; smart and sustainable practices; innovations in museum interpretation and collections management; emerging and disruptive technologies; gaming, gamification and augmented reality, and other topical aspects in business and the social sciences.