Empowering Digital Transformation
English | 2025 | ISBN: 3031969294 | 249 Pages | PDF EPUB (True) | 10 MB
English | 2025 | ISBN: 3031969294 | 249 Pages | PDF EPUB (True) | 10 MB
The book aims to equip decision-makers and academics with the tools to navigate the increasingly blurred boundaries between humans and computers, businesses, institutions, and society, and the traditional, platform, attention, and experience economies. The chapters span operations, marketing, and management and bring together a variety of country context and industries undergoing digital transformation.