Connect the Unconnected: A Playbook for Unexpected Creativity

In a world shaped by routine thinking and predictable solutions, real innovation emerges from the ability to make unexpected connections. "Connect the Unconnected" introduces the Irrelevant Connection Method (ICM), a transformative approach that moves beyond conventional problem-solving by linking seemingly unrelated ideas to unlock new creative possibilities.

This book explores how lateral thinking, random associations, and cross-disciplinary inspiration can lead to breakthroughs in business, design, technology, and everyday life. Through real-world case studies, it reveals how scientists, entrepreneurs, artists, and inventors have applied these principles to redefine industries, create groundbreaking solutions, and even reinvent themselves.

With practical exercises, fresh perspectives, and compelling stories, "Connect the Unconnected" provides readers with tools to cultivate curiosity, break mental patterns, and embrace the power of randomness. Whether you’re a business leader, an innovator, or simply someone looking for a new way to approach challenges, this book will help you discover creative solutions in the most unlikely places.

If you're ready to think differently, challenge assumptions, and turn unconventional ideas into remarkable opportunities, this book will change the way you see the world.

About the Authors
This book is written by the creative industry partners at CGSI, a renowned strategy consultancy. With deep expertise in fostering creativity, they specialize in equipping individuals with a wide range of techniques and skills to enhance their creative potential, including those explored in this book.