Spiral of Silence in the Social Media Era: A Global Perspective

This book is the first of its kind to apply a global perspective to Elisabeth Noelle-Neumann’s Spiral of Silence theory within the context of the social media era. Drawing on contributions from scholars across six countries, it offers a comparative analysis of how cultural norms and sociopolitical environments influence individuals' willingness to express their views online and offline. By contextualizing opinion expression through a cross-cultural lens, the volume addresses a significant gap in the literature—namely, the lack of holistic, internationally comparative research on public opinion dynamics in digital spaces.