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    3. «BSS: FAQs on Marketing. Answers and advice by the guru of marketing» by Phillip Kotler

    «BSS: FAQs on Marketing. Answers and advice by the guru of marketing» by Phillip Kotler

    Posted By: Gelsomino
    Date: 11 Mar 2024 23:38:37
    «BSS: FAQs on Marketing. Answers and advice by the guru of marketing» by Phillip Kotler

    «BSS: FAQs on Marketing. Answers and advice by the guru of marketing» by Phillip Kotler
    English | EPUB | 0.3 MB


    FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today?
    • What skills do marketing managers need to be successful?
    • What metrics can companies use to judge marketing performance?
    • How are globalization and new technology affecting the role of marketing?
    • What will the marketing department of the future look like?
    This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.
    UPWARDS