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    3. Essentials of Marketing Research (Book Only) by William G. Zikmund (Repost)

    Essentials of Marketing Research (Book Only) by William G. Zikmund (Repost)

    Posted By: tvladb
    Date: 2 Oct 2012 21:02:44
    Essentials of Marketing Research (Book Only) by William G. Zikmund (Repost)

    Essentials of Marketing Research (Book Only) by William G. Zikmund (Repost)
    Publisher: South-Western College Pub; 4 edition (April 28, 2009) | ISBN: 0324593759 | Pages: 432 | PDF | 14.38 MB

    Marketing research is a little like searching for a needle in a haystack. Researchers search for answers but forming the questions can be just as important. The “search” cannot be removed from “research.” Following this analogy, the researcher must address questions such as these: How do you find the needle? Where does the search start? How do you translate recorded data into intelligence that can be used to answer managerial questions?

    Essentials of Marketing Research (Book Only) by William G. Zikmund (Repost)
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