Artist Branding For Business

Take your Artist or Band Career to the Next Level

What you'll learn

Build an Artist Brand Which Propels Your Career

Uncover Your Best Music Career Opportunities

Understand How to Create Value Around Your Music and related products and services

Discover How to Build a Profitable Business Around Your Music

Gain Access to Music Insider Information, Top Music Business Contacts and Trial Services

Learn How to Craft Your Music for Sync and Other Artist Business Opportunities

Create a Targeted Business Plan and Financial Plan for Your Music Business

Gain Steps on How to Protect all of your Music Assets

Requirements

Must be an active and serious musician or band looking to grow

Must have access to desktop and laptop as some assignments will not work on mobile

Description

Developed and Delivered by the CEO of JSM for Artists and a global speaker on Artist Business Development in the Music Business Industry, Jasmine Sandler will teach you exactly what you need to take your artist or band brand to the next level. This course is intended for both solo artists of all music genres as well as bands who are serious about making their music their careers. It can also be utilized by other professionals in the music business industry.In this course, you will learn:How to design and build your artist brand so that it sells for youThe Monetization opportunities of Artist BrandingHow to find and promote your "IT" factor in the music industryWhat resources can help you to get paid gigs, make money online and find sync opportunitiesHow to protect your artist brand once it growsHow to negotiate effectively for your Artist BrandAll the ways to earn from social media as an artistYou will also gain direct access to JSM for Artists key music business industry partners in A&R, sync, education, music law, music education and related free and discounted opportunities. Jasmine Sandler. aka the artist JazzRock, is a passionate author, speaker and musician in the music business industry. She has taught Artist Branding for Musician Institute students. Berkelee alumni and other universities. To be successful in taking the course, you should be well prepared and do the assignments provided throughout the course. Jasmine will be there with you to answer questions in the provided Q&A sections here.

Overview

Section 1: INTRODUCTION TO THE ARTIST BRANDING COURSE AND RESOURCES

Lecture 1 INTRODUCTION TO THE COURSE: WHAT YOU WILL LEARN

Lecture 2 JSM FOR ARTISTS AND PARTNER RESOURCES TO HELP YOU THROUGH THE COURSE

Lecture 3 GET READY TO DO THE HOMEWORK FOR YOUR BRAND

Section 2: UNCOVERING YOUR BRAND IDENTITY

Lecture 4 UNDERSTANDING YOUR ARTIST BRAND

Lecture 5 THE BIRTH OF YOUR ARTIST BRAND. GETTING STARTED.

Lecture 6 DEFINING YOUR ARTIST IDENTIFY

Lecture 7 UNCOVERING YOUR "IT" FACTOR - YOUR ARTISTS UNIQUENESS

Lecture 8 ON-STAGE BRANDING / AT SHOW BRANDING

Section 3: FINDING YOUR FANS, SUPPORTERS AND INFLUENCERS

Lecture 9 UNCOVER YOUR PRIMARY FAN AUDIENCE

Lecture 10 UNCOVERING YOUR INFLUENCER AUDIENCE

Lecture 11 IDENTIFYING YOUR BAND/ARTIST COMMUNITY

Section 4: LET'S DESIGN YOUR ARTIST BRAND!

Lecture 12 YOUR ARTIST BRAND MESSAGING

Lecture 13 USING YOUR LYRICS TO HELP DEFINE YOUR BRAND

Lecture 14 DESIGN YOUR VISUAL ARTIST BRAND

Lecture 15 CREATING AND COMMITTING TO YOUR ARTIST LOOK AND STYLE

Lecture 16 DESIGNING YOUR ELECTRONIC PRESS KIT

Section 5: YOUR ARTIST BRAND IN SOCIAL MEDIA

Lecture 17 YOUR ARTIST SOCIAL BRAND ON FACEBOOK

Lecture 18 YOUR ARTIST SOCIAL BRAND ON INSTAGRAM

Lecture 19 YOUR ARTIST SOCIAL CHANNEL ON YOUTUBE

Lecture 20 YOUR ARTIST SOCIAL BRAND ON TIKTOK

Lecture 21 YOUR ARTIST SOCIAL BRAND ON SPOTIFY

Lecture 22 NAVIGATING THE STREAMING SERVICES

Lecture 23 PROTECTING YOUR ARTIST BRAND

Section 6: HOW TO BUILD YOUR CAREER AND MONETIZE YOUR MUSIC!

Lecture 24 DEFINING YOUR MUSIC CAREER PATH

Lecture 25 DETERMINING YOUR SELLABLE PRODUCTS AND SERVICES

Lecture 26 HOW TO EARN MONEY FROM SOCIAL MEDIA

Lecture 27 MERCHANDISING BEST PRACTICES

Lecture 28 SYNC OPPORTUNITIES FOR MONETIZING YOUR MUSIC

Lecture 29 DEFINING VALUE AROUND EVERY SELLABLE ITEM

Section 7: ARTIST MARKETING

Lecture 30 ARTIST BRAND MARKETING PLANNING

Lecture 31 DIGITAL MARKETING TOOLS OVERVIEW

Section 8: CONTENT MARKETING FOR THE ARTIST

Lecture 32 CONTENT PLANNING FOR YOUR ARTIST BRAND

Lecture 33 CONTENT TYPES , CREATING, USING AND REUSING CONTENT

Lecture 34 YOUR LIVE BRAND , LIVESTREAM LIVE INTERVIEWS. LIVE SHOWS ONLINE

Lecture 35 SETTING UP TO MEASURE THE EFFECTIVENESS OF YOUR CONTENT

Section 9: JSM FOR ARTIST RECOMMENDED PARTNERS AND OFFERS

Lecture 36 JSM FOR ARTISTS RECOMMENDED SERVICE PARTNERS AND DEALS

Lecture 37 GET PAID TO SHARE THIS COURSE WITH YOUR FRIENDS.

Musicians of all types who are serious about making a career or business out of their music