Beginner’S Ecommerce Playbook: Build Strong Foundations

Learn Ecommerce fundamentals, business models, KPIs, Marketing basics & strategies to build strong foundations.

What you'll learn

Understand the fundamentals of ecommerce — what it is, how it works, and why it has become such a big part of daily life.

Identify the key players and tools in the ecommerce ecosystem — from platforms and payment systems to logistics and customer support.

Learn how to measure success with beginner-friendly ecommerce KPIs and avoid the common mistakes many newcomers make.

Get familiar with digital marketing basics like the customer journey, personas, and beginner-friendly online channels.

Requirements

No prior ecommerce knowledge needed — this course is designed for beginners.

Just bring curiosity and a willingness to learn.

A computer or smartphone with internet access.

Description

Are you curious about ecommerce but don’t know where to start? You’re not alone. When I first stepped into the world of online business, I remember wishing someone had explained the basics in a simple, beginner-friendly way. That’s exactly what this course is designed to do.This is not about overwhelming you with technical jargon or advanced strategies. Instead, we’ll break down ecommerce into clear, practical lessons that help you build strong foundations. Step by step, you’ll learn:What ecommerce really is and how it fits into our daily livesThe main business models and how they differ (B2C, B2B, C2C, D2C)The key numbers (KPIs & metrics) every beginner should trackHow digital marketing funnels work and how to create simple customer personasCommon mistakes beginners make — and how to avoid themBy the end, you won’t just know about ecommerce — you’ll understand how the pieces fit together, and you’ll feel confident enough to start exploring your own path, whether that’s building a career in ecommerce, supporting a business, or simply understanding one of today’s fastest-growing industries.This course is for complete beginners. No experience is required — just curiosity, internet access, and a willingness to learn.Let’s get started and make ecommerce simple, clear, and approachable!

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Introduction to Ecommerce

Lecture 2 What is Ecommerce?

Lecture 3 The Ecommerce ecosystem – Who’s involved?

Lecture 4 Why Ecommerce Is growing fast

Lecture 5 What's next

Section 3: Ecommerce Business Models

Lecture 6 Introduction to Business Models

Lecture 7 Overview of Business Models

Lecture 8 Marketplace vs. Own Website

Lecture 9 Revenue Models

Lecture 10 Case Studies & Practical Applications

Section 4: Ecommerce KPIs & Performance Metrics

Lecture 11 What are KPIs and why they matter

Lecture 12 Key Ecommerce KPIs

Lecture 13 Beginner-friendly tracking tools

Lecture 14 Using metrics to make better decisions

Section 5: Digital Marketing Fundamentals for Ecommerce

Lecture 15 Understanding the Digital Marketing Funnel

Lecture 16 Creating customer personas

Lecture 17 Beginner-Friendly Digital Marketing Channels

Lecture 18 Measuring Marketing success

Section 6: How Ecommerce really works - Daily life, challenges and success tips

Lecture 19 What it's like to run an online store

Lecture 20 Pricing and promotions

Lecture 21 Delivering on your promise

Section 7: Next Steps in Ecommerce – From Startup to Scaling

Lecture 22 From launch to growth - What changes

Lecture 23 Ecommerce tools and skills to explore next

Lecture 24 Common beginner mistakes and how to avoid them

Section 8: Summary

Lecture 25 Gongratulations on completing the course!

Beginners curious about ecommerce and how it works.,Students or recent graduates exploring a career in online business.,Professionals who want to understand ecommerce fundamentals to grow in their jobs.,Small business owners who want to grasp the basics before selling online.