Complete Google Tag Manager Guide 2025: Beginner To Advanced

Master Tag Implementation, Triggers, Variables, and Advanced Tracking for Website Optimization!

What you'll learn

Setup Google Tag Manager In Different CMS And e-Commerce Platforms (Wordpress, Shopify, Squarespace, …)

Send Values To Custom Dimensions And Events In Google Analytics 4.

Achieve Google Analytics 4 Event Tracking With Parameters.

Learn How To Deploy Various Tags And Track Them In Google Analytics 4 (GA4).

Learn About Scroll Triggers, Time Triggers, Custom Variables And More…

Install A Wide Array Of Marketing Tools Without The Need For A Developer.

Track Conversions, Auto Events, File Downloads, Link Clicks, button Clicks…

Learn How To Use Data Layer To Track Certain Actions.

Import And Export Tags From One Google Tag Manager Account To Another.

Deploy Facebook, Google Ads Remarketing, LinkedIn And Other Third-Party Tracking Pixels With Google Tag Manager.

Requirements

No Prior Experience With Google Tag Manager Is Required!

Basic Understanding Of HTML & Javascript Is Good To Have.

Description

Hi Guys,Welcome to my Complete Google Tag Manager Guide 2025: Beginner to Advanced!In my course you will learn everything about Google Tag Manager. I have created video lessons on every feature of Google Tag Manager. You will get to see the real practical implementation of how to use every feature of this product.This is the most detailed course on Google Tag Manager you will ever find on the internet. I have created different sections based on different topics of Google Tag Manager and in each section, I have gone in-depth into explaining the concept of each feature and how to practically implement it in Google Tag Manager.This course will give you a 100% understanding of Google Tag Manager and after going through this course you will be capable of applying these concepts in building your own online business or handling Google Tag Manager accounts of your clients. At such a low price, you're going to get 38 detailed video lessons, 1 Quiz & 1 Assignment. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!Topics you will learn in this course:- What is Google Tag Manager and Why Do You Need it- Useful Chrome Plugins For Working With Google Tag Manager- Create a Google Tag Manager Account- The Overview of 5 Google Tag Manager Installation Methods- Setup Google Tag Manager on Wix- Setup Google Tag Manager on Wordpress- Setup Google Tag Manager on Shopify- Setup Google Tag Manager on Squarespace- Inject Google Tag Manager Container to any Website- GTM Interface Overview- Best Practices & Considerations- Naming Conventions- Google Analytics 4 Setup & Publishing The First Version- Google Ads Remarketing Setup- Testing & Debugging Before Publishing a New Version- Facebook Pixel Setup- Copy Tag and Export Container- Troubleshooting Problems You Might Encounter- Time Triggered Tags Part 1: Custom Facebook Events For Remarketing- Time Triggered Tags Part 2: Time on Site With Google Events- Scroll Distance Tracking Part 1: The Basic- Scroll Distance Tracking Part 2: Time Triggered- Click Tracking Part 1: Outbound Links- Conversion Tracking Part 1: Simple Google Ads Conversion Tracking- Trigger Types in Google Tag Manager- Built in Variables- User-Defined Variables- Implementing GA4 Event Tag with GTM- Creating a Specific Page Trigger- Storing Measurement ID in User-Defined Variable- Tracking Clicks & Sending to GA4- Adding Details about Clicks and Sending to GA4 Events- Track Button Clicks in GA4 via GTM- Capture JavaScript Errors with GTM and Send to GA4- Tracking if users are viewing a particular section, image, banner etc.- Introduction to Data Layer- Using Data Layer with GTM- Pulling Values from Data Layers- Dynamic Data Addition in Data Layer and using custom event in GTM- Custom HTML Tag - Executing HTML and JavaScript- Share Containers - Export and Import GTM ContainersThank you so much for checking out my course. I look forward to seeing you in the course. So wait no more!Click on the 'Buy now' button and join my course today!! Also check out my other courses!!

Overview

Section 1: Introduction

Lecture 1 What is Google Tag Manager and Why Do You Need it

Section 2: Google Tag Manager Installation and Browser Set Up

Lecture 2 Useful Chrome Plugins For Working With Google Tag Manager

Lecture 3 Create a Google Tag Manager Account

Lecture 4 The Overview of 5 Google Tag Manager Installation Methods

Lecture 5 Setup Google Tag Manager on Wix

Lecture 6 Setup Google Tag Manager on Wordpress

Lecture 7 Setup Google Tag Manager on Shopify

Lecture 8 Setup Google Tag Manager on Squarespace

Lecture 9 Inject Google Tag Manager Container to any Website

Section 3: Google Tag Manager Interface Overview and Best Practices

Lecture 10 GTM Interface Overview

Lecture 11 Best Practices & Considerations

Lecture 12 Naming Conventions

Section 4: Setup Essential Tags and Publish Them

Lecture 13 Google Analytics 4 Setup & Publishing The First Version

Lecture 14 Google Ads Remarketing Setup

Lecture 15 Testing & Debugging Before Publishing a New Version

Lecture 16 Facebook Pixel Setup

Lecture 17 Copy Tag and Export Container

Lecture 18 Troubleshooting Problems You Might Encounter

Section 5: Improving & Expanding Your Tracking Data

Lecture 19 Time Triggered Tags Part 1: Custom Facebook Events For Remarketing

Lecture 20 Time Triggered Tags Part 2: Time on Site With Google Events

Lecture 21 Scroll Distance Tracking Part 1: The Basic

Lecture 22 Scroll Distance Tracking Part 2: Time Triggered

Lecture 23 Click Tracking Part 1: Outbound Links

Lecture 24 Conversion Tracking Part 1: Simple Google Ads Conversion Tracking

Section 6: Getting Started - Tags, Triggers and Variables

Lecture 25 Trigger Types in Google Tag Manager

Lecture 26 Built in Variables

Lecture 27 User-Defined Variables

Section 7: Implementing Tags Via Google Tag Manager

Lecture 28 Implementing GA4 Event Tag with GTM

Lecture 29 Creating a Specific Page Trigger

Lecture 30 Storing Measurement ID in User-Defined Variable

Lecture 31 Tracking Clicks & Sending to GA4

Lecture 32 Adding Details about Clicks and Sending to GA4 Events

Lecture 33 Track Button Clicks in GA4 via GTM

Lecture 34 Capture JavaScript Errors with GTM and Send to GA4

Lecture 35 Tracking if users are viewing a particular section, image, banner etc.

Lecture 36 Introduction to Data Layer

Lecture 37 Using Data Layer with GTM

Lecture 38 Custom HTML Tag - Executing HTML and JavaScript

Section 8: Google Tag Manager Quiz

Section 9: Google Tag Manager Assignment

Section 10: Thank You!

Lecture 39 Thank you For Taking This Course!

Anyone Who Wants To Learn About Google Tag Manager.,Business Owners Who Are Tracking Their Marketing Efforts.,Professionals Who Need To Use Google Tag Manager For Their Clients.