Learn Google Analytics 4 In 2025 | The Complete Course

Master the Google Analytics 4 dashboard, reports and settings in this complete and beginner-friendly course.

What you'll learn

Install Google Analytics correctly on any website

Understand the GA4 dashboard, including Admin settings

Build Custom Reports

Analyze data to make data-driven decisions

Answer real-world business questions using data in GA4

Requirements

Google Chrome

A computer or laptop with interner connection

Optional: Be able to access the settings in a website. This could be Wordpress, Wix, Squarespace or any other website. If you don't have access to a website, you can still follow the course using the demo GA4 property. This will be explained during the course.

Description

Welcome to Learn Google Analytics 4 in 2025 | The Complete Course — your complete, step-by-step guide to mastering GA4, even if you’re a total beginner.Whether you're a beginner, digital marketer, webshop owner, or want to upskill, this course is designed to help you gain practical, real-world skills in Google Analytics 4. With the transition from Universal Analytics to GA4, it's never been more important to learn how to track user behaviour, measure performance, and make data-driven decisions.In this course, you’ll learn how to:Set up a Google Analytics 4 account from scratch - the right way!Install GA4 on websites built with WordPress, Wix, Squarespace, Shopify, custom-coded or any other builderUnderstand the GA4 dashboard and core features like Reports, Explore, and AdminTrack events and conversions using tags and data streamsBuild custom explorations such as funnels, paths, and user segmentsConnect GA4 to Google Ads and analyze ad performanceUse filters, comparisons, UTM parameters, and attribution modelsApply your skills through real-world assignments and examplesThe course includes 50+ video lectures, external resources, templates, and practice activities to reinforce your learning.No prior analytics knowledge is required — we’ll guide you through everything in a clear, hands-on way.By the end of this course, you’ll feel confident using GA4 to understand your audience, improve your website, or grow your business.Let’s get started – enroll today and become a GA4 pro!

Overview

Section 1: Introduction to Google Analytics 4

Lecture 1 Welcome to your first lesson!

Lecture 2 What is Google Analytics 4?

Lecture 3 Account Structure

Lecture 4 Creating an Account

Section 2: Navigating the Google Analytics Dashboard

Lecture 5 What you'll learn in this section

Lecture 6 Set up GA4 Demo Account

Lecture 7 Switching between demo account and regular account

Lecture 8 Home

Lecture 9 Reports

Lecture 10 Explore

Lecture 11 Advertising

Lecture 12 Admin

Section 3: Installing GA4 on your website

Lecture 13 What you'll be learning

Lecture 14 Introduction to Tags

Lecture 15 Create a Data Stream

Lecture 16 Installing Tags on a website

Lecture 17 Three different ways to install Tags on your website

Lecture 18 Chrome Plugins

Lecture 19 Install GA4 on Wordpress

Lecture 20 Install GA4 on Wix

Lecture 21 Install GA4 on Squarespace

Lecture 22 Install GA4 on Shopify

Lecture 23 Support documentation

Section 4: Standard Reports

Lecture 24 What you'll be learning in this section

Lecture 25 Report Structure

Lecture 26 Metrics to Understand

Lecture 27 Dimensions to Understand

Lecture 28 Library & Saving Reports

Lecture 29 Reports I use the most

Lecture 30 Comparisons, Filters, Customizing

Lecture 31 What are UTMs

Lecture 32 UTM builder tool & Sheet

Section 5: Building Custom Reports (Explore)

Lecture 33 What you'll be learning

Lecture 34 Explore vs Reports

Lecture 35 Creating an Exploration

Lecture 36 Overview of Explorations section

Lecture 37 Free Form

Lecture 38 Cohort exploration

Lecture 39 Funnel exploration

Lecture 40 Segments Explained

Lecture 41 Segment overlap

Lecture 42 Path exploration

Lecture 43 User lifetime

Lecture 44 Filters

Lecture 45 Sharing and Exporting

Lecture 46 What are Events

Lecture 47 Event Categories

Lecture 48 Events in Reports

Section 6: Advertising

Lecture 49 What you'll be learning in this section

Lecture 50 Linking Google Ads to Google Analytics

Lecture 51 Advertising Overview

Lecture 52 Attribution and Attribution Models

Lecture 53 Planning

Lecture 54 Advertising Segments

Section 7: Admin panel settings

Lecture 55 What you'll be learning in this section

Lecture 56 Admin Overview

Lecture 57 Setup Assistant

Lecture 58 Account settings

Lecture 59 Property settings

Lecture 60 Data Collection and Modification - Data streams

Lecture 61 Data Collection and Modification - continued

Lecture 62 Data display

Lecture 63 Product links

Section 8: Real-world examples & final assignments

Lecture 64 What you'll be doing in this section

Section 9: Congratulations! What’s next?

Lecture 65 Congratulations on completing this course!

Beginner marketeers,Marketeers looking to upskill in Google Analytics,Traditional marketeers needing to upskill,Webshop owners looking to increase sales,Web developers looking to increase website performance,Business Owners