Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition - Guy Kawasaki

Venture capitalist and entrepreneur Guy Kawasaki, the author of the bestselling The Art of the Start, has compiled his best wit, wisdom, and contrarian opinions to show listeners how to ignore fads and foolishness while sticking to commonsense practices.

About the Author
Guy Kawasaki, author of "The Macintosh Way, " is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for "MacUser Magazine." He has a BA from Stanford University and an MBA from the University of California at Los Angeles.