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    3. Tutsplus - Identity Design [repost]

    Tutsplus - Identity Design [repost]

    Posted By: house23
    Date: 12 Jan 2012 22:02:30
    Tutsplus - Identity Design [repost]

    Tutsplus - Identity Design [repost]
    MP4 | AVC 710kbps | English | 1280x700 | 30fps | aac stereo 96kbps | 767 MB
    Genre: Video Training

    What’s the difference between an identity, a brand, and a logo? Dive into the tricky business of identity design with Ben Gribbin, GraphicRiver’s Lead Reviewer and experienced designer. Ben will walk you through the steps of a basic identity design project and get you quickly oriented in the world of identity design. This course is intended for experienced designers who are already familiar with design basics.

    Lessons will cover a basic project workflow and special issues in identity design:
    The difference between identity, logo, and brand and how they work together.
    What’s a logo and what makes a good one.
    How you go about designing a company identity from scratch.
    The importance of researching the market.
    Creating and applying brand guidelines to ensure consistency.
    Important identity design concepts on color, typography, and more.
    Designing branded projects for print and web.
    How to find your first identity projects and how to price them.
    How to deliver a professional product when you’re done!

    Introduction 15m 28s
    Introduction to Identity Design 5m 6s
    Understanding & Interpreting the Design Brief 10m 22s

    Concepts & Research 21m
    Market Brand Research 9m 14s
    Gathering Design Inspiration 6m 2s
    Brainstorm & Sketch 5m 44s

    Logo Design 40m 50s
    What is a Logo? 7m 53s
    Designing a Logo in Illustrator 10m 45s
    Rendering in Different Formats 9m 9s
    Saving for the Print & Web 13m 3s

    Brand Design 38m 17s
    Designing a Color Palette 12m 50s
    Choosing Typefaces 13m 47s
    Creating Corporate Identity Guidelines 11m 40s

    Identity Projects 31m 40s
    Print Project: Business Card 7m 1s
    Creating Web Assets 14m 42s
    Project: Print Flyer 9m 57s

    Final Product 16m 19s
    Timescaling & Costing 7m 5s
    Deliverables & Presentation 5m 47s
    Conclusion: Find Your First Client 3m 27s


    Format : MPEG-4
    Format profile : QuickTime
    Codec ID : qt
    File size : 29.6 MiB
    Duration : 5mn 6s
    Overall bit rate : 811 Kbps
    Encoded date : UTC 2011-11-14 14:33:50
    Tagged date : UTC 2011-11-14 14:33:51
    Writing library : Apple QuickTime
    com.apple.quicktime.software : ScreenFlow
    Video #2
    ID : 2
    Format : AVC
    Format/Info : Advanced Video Codec
    Format profile : Main@L3.2
    Format settings, CABAC : No
    Format settings, ReFrames : 2 frames
    Codec ID : avc1
    Codec ID/Info : Advanced Video Coding
    Duration : 5mn 6s
    Bit rate mode : Variable
    Bit rate : 710 Kbps
    Width : 1 280 pixels
    Height : 700 pixels
    Display aspect ratio : 16:9
    Frame rate mode : Constant
    Frame rate : 30.000 fps
    Resolution : 24 bits
    Colorimetry : 4:2:0
    Scan type : Progressive
    Bits/(Pixel*Frame) : 0.026
    Stream size : 25.9 MiB (88%)
    Encoded date : UTC 2011-11-14 14:28:36
    Tagged date : UTC 2011-11-14 14:33:51
    colour_primaries : BT.709-5, BT.1361, IEC 61966-2-4, SMPTE RP177
    transfer_characteristics : BT.709-5, BT.1361
    matrix_coefficients : BT.709-5, BT.1361, IEC 61966-2-4 709, SMPTE RP177
    Audio #1
    ID : 1
    Format : AAC
    Format/Info : Advanced Audio Codec
    Format version : Version 4
    Format profile : LC
    Format settings, SBR : No
    Codec ID : 40
    Duration : 5mn 6s
    Bit rate mode : Constant
    Bit rate : 96.0 Kbps
    Channel(s) : 2 channels
    Channel positions : L R
    Sampling rate : 44.1 KHz
    Resolution : 16 bits
    Stream size : 3.56 MiB (12%)
    Encoded date : UTC 2011-11-14 14:28:36
    Tagged date : UTC 2011-11-14 14:33:51


    Tutsplus - Identity Design [repost]

    Tutsplus - Identity Design [repost]

    Tutsplus - Identity Design [repost]

    Tutsplus - Identity Design [repost]

    Tutsplus - Identity Design [repost]


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