Ed Gandia - Warm Email Prospecting

The pdf's are labeled Warm-Email Prospecting: How to Land Clients Faster With Short and Inviting Email Messages and the videos are labeled Effective Email Prospecting for Freelancers Who Hate Cold Calling. So it looks like there is some rebranding is going on. In any event this is a very thoughtful and systematic way of creating a system to get leads and develop email campaigns to market to them. Check out the module list below for an idea of what's covered. Very comprehensive and well worth your time. Magic Shrink Ray™ saved about 50%.

From the Introduction:
Hello, everyone! This Ed Gandia, and welcome to Warm-Email Prospecting: How to Land Clients Faster With Short and Inviting Email Messages.

In this program you’re going to learn one of the quickest, most cost-effective ways to attract and land high-quality clients… without the unpleasantness of cold calling… or the costs and time requirements involved with most traditional marketing tactics.
In fact, email prospecting, the way I do it, bypasses the three biggest reasons so many self-employed professionals hate marketing:

1. The fear of rejection
2. The time it takes to market your services through traditional means
3. And what I call the "tool du jour" hype

Bio:
Ed Gandia is a founding partner of International Freelancers Academy and co-author of the bestselling and award-winning book, The Wealthy Freelancer (Penguin/Alpha). He is also a co-founder of International Freelancers Day, the world's biggest online educational conference for solo professionals.

An expert on the topic of successfully transitioning from employee to self-employed, Ed took his part-time freelance business from zero to a six-figure income in only 27 months. And he made the transition to self-employment without sacrificing his income or putting his young family's financial future at risk.

Today Ed is a successful freelance copywriter, speaker and trainer. He founded International Freelancers Academy because much of the freelancing advice he was coming across was misguided and based on limiting beliefs. He knew there was a better way to run and grow a solo business. And he wanted to show both new and seasoned self-employed service professionals how to earn more in less time. That way they can create the freedom, flexibility and lifestyle that enables them to live more fully.

His advice and insights have been featured on CNN Radio, CBS Radio, Inc. magazine, The Christian Science Monitor, The Atlanta Journal-Constitution, AirTran AirwaysGo magazine, The Writer and other leading publications.

Ed is a proud and active father of two children. He loves backpacking, great wine and great food, and will regularly post pictures of his grilled masterpieces on Facebook.

Includes:
00 - Introduction
01 - Define Your Value Statements
02a - Describe Your Ideal Client Profile
02b - Create a Targeted List
02c - Seven Great Ways to Find Names
02d - Find Prospect Names Quickly with LinkedIn
02e - Filter Your List to Find the Highest-Probability Names
03a - Meaningful Connections
03b - Find and Leverage Them
03c - Strategy in Action - Trigger Events and Jigsaw
03d - Google Alerts
03e - More Trigger Event Ideas
04a - Make a Quick Relevant Pitch
04b - 9 Email Prospecting Tips
04c - Emails You Dont Want to Write
04d - More Sample Email Scripts
04e - Integrating Social Media
05 - Prepare for Conversation
06 - Smart Followup Strategy
07 - Launch Email Technique
08 - Bonus - 51 Powerful Subject Line Ideas for Warm Emails
09 - Bonus - Coaching Calls
10 - Bonus - How to Email Important People
11 - Bonus - Quality Client Machine

More Info: _http://warmemailprospecting.com/land-clients/
The course includes: 36 (PDF) + 5 documents (TXT) + 29 videos (MP4) + 25 audios (MP3)