Virtual Engagement: Managing Seamless Marketing with Technology by Rajagopal
English | July 29th, 2025 | ISBN: 1637428588 | 218 pages | True EPUB | 4.21 MB
English | July 29th, 2025 | ISBN: 1637428588 | 218 pages | True EPUB | 4.21 MB
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.