Generative AI for Marketing Leaders

Master Generative AI for marketing—create content, personalize campaigns, automate tasks, and lead with insight.

What you'll learn
- Understand how Generative AI works—from language models to embeddings and transformers.
- Use AI tools to generate marketing content, ads, and personalized communication at scale.
- Plan and implement AI strategies for campaign optimization, automation, and retention.
- Evaluate build-vs-buy AI options, including APIs, cloud platforms, and internal teams.
- Assess AI readiness, define objectives, and ensure compliance in AI-driven marketing.
- Lead innovation by leveraging future trends and aligning Gen AI with business impact.

Requirements
- A computer with internet access, basic familiarity with browsing tools, and a willingness to explore AI-assisted learning methods. No prior AI knowledge required!

Description
If you're a marketing leader, strategist, or digital innovator trying to stay competitive in a rapidly evolving landscape, imagine having a creative partner that helps you generate high-impact content, personalize customer journeys at scale, and optimize campaigns in real-time. What if your decisions were guided not only by data—but by intelligent, generative insights?

In this hands-on and forward-looking course, you’ll gain the strategic understanding and technical confidence to lead with Generative AI. Whether you're enhancing your brand’s creativity, scaling performance marketing, or transforming how your team operates, this course gives you the knowledge, frameworks, and tools to lead boldly in the AI-powered era.

In this practical course, you will:

Understand the fundamentals of how Generative AI works—from linear regression to large language models, embeddings, and transformers.

Explore powerful marketing applications like creative ad generation, email personalization, AI-driven SEO, chatbot automation, sentiment analysis, and retention strategies.

Learn how to implement Gen AI across your team—whether you’re building in-house capabilities, leveraging APIs, or using cloud-based AI tools.

Make smart investment decisions by evaluating opportunities, aligning goals, assessing AI readiness in your workforce, and ensuring ethical and compliant deployment.

Stay future-ready by understanding key trends, strategic risks, and the evolving AI marketing playbook.

Generative AI is more than a buzzword—it’s a transformational capability. This course helps you not just understand the tech, but lead its adoption with vision, responsibility, and measurable business value.

Throughout the course, you'll engage in leader-focused activities like:

Using AI tools to generate creative campaign assets and content

Exploring side-by-side demos of personalization and automation

Evaluating whether to outsource or build internal Gen AI talent

Mapping out your AI maturity roadmap and governance plan

Discovering how to use AI to support strategic decision-making

Whether you're preparing for an enterprise-scale AI rollout or experimenting with early-stage marketing automation, you’ll walk away with the strategic clarity and practical skills needed to lead in an AI-powered world.

Enroll today to lead the future of marketing—powered by creativity, guided by AI, and driven by results.

Who this course is for:
- Marketing leaders and CMOs seeking to integrate Generative AI into strategic planning and execution.
- Brand and digital marketing professionals looking to enhance content, personalization, and automation using AI.
- Business strategists and decision-makers aiming to evaluate, adopt, and scale Gen AI capabilities across teams.
- Agency owners and marketing consultants wanting to stay ahead by leveraging AI-powered tools for clients.
- Product and growth managers exploring how AI can drive engagement, loyalty, and customer-centric marketing.
- Executives and innovation leads preparing their organizations for the future of AI-powered marketing transformation.
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