Meta (Facebook) Ads 2025 for Beginners: Step-by-Step Course

Learn how to set up, run, and optimize Facebook Ads campaigns that actually convert

What you'll learn
- How to create and launch Facebook Ads campaigns (Traffic, Conversions, Leads, Retargeting, Engagement, and more)
- How to install and verify accurate conversion tracking with Meta Pixel and Events Manager
- How to research and create custom, lookalike, and retargeting audiences
- How to write compelling ad copy and select scroll-stopping creatives
- How to structure your ad account and campaigns for clarity and control
- How to optimize your campaigns using real-time data and performance insights
- How to scale winning ads and troubleshoot underperforming campaigns
- How to avoid common ad disapprovals, bans, and wasted spend
- How to use campaign budget optimization (CBO), split testing, and automation rules to improve results

Requirements
- No prior Facebook Ads experience needed — you’ll learn everything from scratch
- A computer with internet access
- A basic understanding of your product, service, or business goals
- Willingness to learn, test, and apply the strategies step by step
- FOR CONVERSION TRACKING - You'll need an existing and properly set up Google Tag Manager (GTM) account to complete the conversion tracking section of this course (the setup process for GTM is covered in a separate course)
- FOR CONVERSION TRACKING - A website, ideally hosted on WordPress to follow along with the conversion tracking setup

Description
This course is your step-by-step guide to mastering Facebook (Meta) Ads— built for business owners, marketers, freelancers, and beginners who want to grow their business without wasting time or ad budget.

You’ll learn how to create and manage all major Facebook and Instagram campaign types — including Traffic, Leads, Sales (Conversions), Video Views, and Retargeting — and how to optimize them for maximum performance and ROI.

But this isn’t just theory or recycled content. You’ll get hands-on, practical training using real examples, detailed walkthroughs, and a strong focus on targeting and tracking — so you know exactly what’s working and what’s not.

Here’s exactly what you’ll learn:

How Facebook Ads work and how to structure your campaigns for clarity, control, and scalability

How to install the Meta Pixel and set up accurate conversion tracking using Events Manager

How to create effective campaign types like Leads, Conversions, Engagement, and Traffic

How to build custom, lookalike, and retargeting audiences that convert

How to write compelling ad copy and design creatives that stop the scroll

How to manage budget allocation, placements, and campaign objectives

How to set up powerful retargeting sequences to bring back lost visitors

How to optimize ad delivery using split tests, CBO, and automated rules

How to avoid common ad disapprovals and wasted spend

How to read your campaign performance reports and turn data into decisions

And much more…

By the end of the course, you’ll not only know how to set up and run profitable Facebook Ads campaigns — you’ll understand the system behind them and how to scale with confidence.

Whether you're struggling with poor results or starting from scratch, this course gives you a proven roadmap to Facebook Ads success.

Enroll now and learn how to build Facebook Ads campaigns that actually grow your business.

Who this course is for:
- Entrepreneurs and business owners who want to generate consistent leads or sales using Facebook Ads
- Freelancers and marketers looking to offer Facebook Ads as a service
- Beginners with no prior experience in online advertising
- Anyone tired of wasting money on ads that don’t convert and want a clear, step-by-step system
- Students who want practical, fluff-free training they can actually use
More Info