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    The Strategic Use of AI in Brand Management

    Posted By: IrGens
    The Strategic Use of AI in Brand Management

    The Strategic Use of AI in Brand Management
    .MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 1h 29m | 1.59 GB
    Instructor: Ventseslav Hikov

    AI-powered, brand-led — for professionals who think before they prompt. Practical tools for positioning, tone and growth

    What you'll learn

    • How to apply AI to core brand management tasks like audits, positioning, architecture, and growth planning
    • How to prompt like a strategist — not a prompt-hacker
    • How to write and test brand positioning using frameworks like Dunford + Kantar
    • How to build AI-augmented workflows that scale brand consistency
    • How to evaluate outputs using filters for relevance, believability, and differentiation
    • How to avoid AI hype, hallucinations, and ethical blind spots

    Requirements

    • A basic understanding of brand strategy principles
    • No AI experience required — we’ll teach you how to prompt like a strategist
    • Access to a generative AI tool like ChatGPT (free version is fine)

    Description

    Not another AI-prompt course. This is brand strategy — augmented.

    In a world full of ChatGPT hype, this course delivers what brand thinkers actually need: a clear, bullshit-free framework for integrating generative AI into real brand management.

    You’ll learn how to use AI to sharpen — not replace — strategic thinking. That includes brand diagnosis, positioning, growth planning, activation, and tone governance. The goal? Think faster, without thinking less.

    This course is for brand managers, strategists, and marketers who want to use AI to support real decisions — and avoid the trap of sounding like everyone else.

    What’s Inside the Course

    Each module is grounded in real-world strategy and built to be immediately usable:

    Module 1: Getting Clear on the Essentials

    • What AI can and can’t do for brand strategists
    • Strategic principles that won’t be automated

    Module 2: Brand Diagnosis with AI

    • How to structure audits and insight synthesis
    • Using AI to think, not just summarize

    Module 3: Positioning & Brand Strategy

    • Write, stress-test, and refine positioning with frameworks
    • From CEPs to salience and differentiation prompts

    Module 4: Growth Planning

    • Simulate light buyer thinking, test whitespace
    • Evaluate growth ideas with strategic filters

    Module 5: Brand Activation with AI

    • Campaign ideas vs. tactics: know the difference
    • Prompt for emotion, distinctiveness, and wear-in, not gimmicks

    Module 6: Daily Brand Management

    • Maintain tone, brief teams, localize strategy
    • Train AI like a junior strategist

    Module 7: Risk, Ethics, and Oversight

    • Bias, hallucination, brand drift: what to watch for
    • Why oversight, not automation, is your job

    What This Course Isn’t

    • ChatGPT for logos
    • Endless prompt lists with no strategy
    • Hype, fear-mongering, or magic-button thinking

    About the Instructor

    I’m Ventseslav Hikov, Chief Strategy Officer with over 30 years in brand strategy and communications. I’ve led brand work for Heineken, Pepsi, Snickers, Volvo, and more — and I built this course the way I work:- With clarity, structure and no tolerance for bullshit.

    Ready to Rethink Brand Strategy in the AI Era?

    This course helps you apply strategic rigor, not abandon it. It’s built for real marketers solving real brand problems — just with a sharper toolkit.

    Enroll now and start using AI the way strategists should.

    Who this course is for:

    • Brand managers who want to integrate AI without compromising brand integrity
    • Strategists tired of watching AI get misused for tactical gimmicks
    • Marketers who want to explore how AI can support diagnosis, positioning, planning, and more
    • Teams that need workflows for consistent, on-brand, AI-augmented outputs


    The Strategic Use of AI in Brand Management