To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

Economic Development–the leading textbook in this field–provides readers with a complete and balanced introduction to the requisite theory, driving policy issues, and latest research. Todaro and Smith take a policy-oriented approach, presenting economic theory in the context of critical policy debates and country-specific case studies so readers see how theory relates to the problems and prospects of developing countries.

Health, Safety, and Nutrition for the Young Child (8th Edition) covers the contemporary health, safety, and nutrition needs of infant through school-age children in one comprehensive volume, with extensive coverage of topics critical to the early identification of children's health conditions and the promotion of children's well-being. Concepts are backed by the latest research findings and linked to the key professional standards of the field. Collaboration with families, sensitivity to individual differences, and the critical importance of health, safety, and nutrition education continue to be stressed.

The most significant contribution to film imagery is lighting. Lighting is the key to turning amateur footage into professional stories and presentation. A SHOT IN THE DARK: A CREATIVE DIY GUIDE TO DIGITAL VIDEO LIGHTING ON (ALMOST) NO BUDGET shows that good lighting doesn't always require expensive or extensive Hollywood hardware. With a little creativity, ingenuity, and some elbow grease, you can create your own lighting arsenal to handle a multitude of situations.

The cultural and intellectual achievements of Old World civilizations-ancient Greece or Egypt, for instance-can be glimpsed in present-day societies the world over. Unfortunately, accomplishments of the ancient civilizations of the New World have often been obscured by the colonial forces that eventually eradicated much of their populations. One glance at the imposing architecture left behind by the Inca or the mathematical strides made by the Maya reveals that the early peoples of the Americas were equally as enterprising as their Old World counterparts. This exciting volume introduces readers to the magnificent kingdoms and empires of early South, Middle, and North America and the rich heritage of the peoples who made them.

Frank und April, ein Paar, das zu allen Hoffnungen Anlaß gibt, talentiert, jung, gutaussehend, er mit einem Job in der City, sie, eine erfolgreiche Schaupielschülerin, widmet sich zunächst noch den eigenen Kindern – in Erwartung des bevorstehenden gesellschaftlichen Aufstiegs. Doch das Leben hält anderes bereit: Frank verstrickt sich in eine Affäre, April erstickt im Vorstadtmuff, und ihre Träume werden immer verstiegener. Wie lange werden sie die Illusion aufrechterhalten können? Alles steuert auf eine Katastrophe zu. Mit psychologischer Genauigkeit und literarischer Finesse beschreibt Richard Yates die Zerstörung eines Traumes, der von Anfang an Selbstbetrug war.