BrainScripts for Sales Success
Drew Eric Whitman, "BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers"
ISBN: 0071833609 | 2014 | PDF | 224 pages | 2 MB
The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology
BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.
You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more.
"A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible."