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    3. Introduction to Graphic Design Methodologies and Processes: Understanding Theory and Application

    Introduction to Graphic Design Methodologies and Processes: Understanding Theory and Application

    Posted By: ksveta6
    Date: 8 Dec 2014 22:29:52
    Introduction to Graphic Design Methodologies and Processes: Understanding Theory and Application

    Introduction to Graphic Design Methodologies and Processes: Understanding Theory and Application by John Bowers
    2011 | ISBN: 0470504358 | English | 144 pages | PDF | 20 MB

    Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Highly visual and well-designed, it fosters designers' ability to design creatively, collaboratively, and strategically, and as a result, helps designers move from form-makers to cultural participants– a transformative trend for design professionals. It includes case studies and contributions by diverse group including the musician Moby novelist Ann Tyler, and designer Elle Luna, among others.
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