Startup Different: The Myth-Busting Blueprint for Your Multi-Million-Dollar Business

2025 Impact Book Awards Winner (Entrepreneurship)
2025 Axiom Book Awards Winner - Bronze Medal (Entrepreneurship)
2025 Business Book Awards Shortlist (Startup / Scaleup)

Break Free From Startup Myths and Build Your Business on Your Own Terms

Ever felt overwhelmed by startup culture and its overhyped myths? "Startup Different" offers a refreshingly honest blueprint for building a successful business—without losing yourself to Silicon Valley stereotypes. Join brothers David and Chris Sinkinson, successful SaaS entrepreneurs who bootstrapped their company AppArmor to a multi-million-dollar exit, as they share their journey of doing things differently.

What Sets This Book Apart:

• A Chronological Framework: Follow a tactical, evidence-backed approach from initial idea to successful exit—developed by entrepreneurs who've walked the path
• Myth-Busting Insights: Challenge conventional wisdom with research-backed strategies that prioritize sustainability over hype
• Real-World Expertise: Learn from founders who built a global SaaS company while staying true to their values
• Strategic Decision-Making: Master the art of bootstrapping, scaling, and building resilient company culture
• Entertainment Meets Education: Enjoy humorous personal anecdotes and witty footnotes that bring entrepreneurial lessons to life

This Book Is Your Guide To:

• Breaking free from startup stereotypes while building sustainable success
• Making strategic decisions that align with your values
• Creating a resilient business culture that stands the test of time
• Navigating the journey from launch to exit with authenticity
• Understanding the real challenges and opportunities in modern entrepreneurship

Industry Recognition:

"Startup Different" has earned acclaim from both academic scholars and business leaders for its fresh approach to entrepreneurship, combining scholarly research with actionable insights.

Whether you're contemplating your first venture or scaling an existing company, this comprehensive guide equips you with the tools, strategies, and courage needed to build a successful business—your way. Join the movement to redefine startup success without compromising your integrity.