Consumer led food product development
Consumer led food product development
Publisher: CRC | ISBN: 1420043994 | edition 2007 | PDF | 613 pages | 3,35 mb
Publisher: CRC | ISBN: 1420043994 | edition 2007 | PDF | 613 pages | 3,35 mb
No matter how innovative or technologically advanced a new or reformulated food product may be, it will only be a success if it gains widespread consumer acceptance. Ensuring that food product development strategies are consumer-led, therefore, is of importance to the food industry. Consumer-Led Food Product Development describes current state-of-art methods in this area. After an introductory section exploring reasons why food consumers purchase and consume certain products, chapters review the latest advances in two major areas of food product development: consumer research for strategy development and consumer sensory evaluation.