Bruce A. Bimber, Richard Davis "Campaigning Online: The Internet in U.S. Elections"
Oxford University Press | 2003-08-14 | ISBN: 0195151569 | 240 pages | PDF | 16 MB
After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists…