Lynette Ryals, Malcolm McDonald, "Key Account Plans: The Practitioners Guide to Profitable Planning"
English | 2008 | ISBN: 0750683678 | 408 pages | PDF | 5,1 MB
English | 2008 | ISBN: 0750683678 | 408 pages | PDF | 5,1 MB
To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.