Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age
Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age
English | 2022 | ISBN: 3030857689 | 275 Pages | PDF EPUB | 11 MB
English | 2022 | ISBN: 3030857689 | 275 Pages | PDF EPUB | 11 MB
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.