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  3. Luxury

Digital Transformation for Fashion and Luxury Brands: Theory and Practice

Posted By: AvaxGenius
Date: 20 Apr 2024 03:47:06
Digital Transformation for Fashion and Luxury Brands: Theory and Practice

Digital Transformation for Fashion and Luxury Brands: Theory and Practice by Wilson Ozuem, Silvia Ranfagni, Michelle Willis
English | PDF EPUB (True) | 2024 | 508 Pages | ISBN : 3031355881 | 14.1 MB

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.
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The Rise of Positive Luxury

Posted By: roxul
Date: 15 Apr 2024 23:29:48
The Rise of Positive Luxury

Wided Batat, "The Rise of Positive Luxury "
English | ISBN: 0367757273 | 2022 | 260 pages | EPUB, PDF | 4 MB + 9 MB
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The Oxford Handbook of Luxury Business

Posted By: IrGens
Date: 8 Nov 2023 03:45:00
The Oxford Handbook of Luxury Business

The Oxford Handbook of Luxury Business (Oxford Handbooks) edited by Pierre-Yves Donzé, Véronique Pouillard, Joanne Roberts
English | January 25, 2022 | ISBN: 0190932228 | True EPUB | 656 pages | 12.3 MB
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Luxury Fashion Brand Management

Posted By: hill0
Date: 8 Aug 2023 12:34:14
Luxury Fashion Brand Management

Luxury Fashion Brand Management: Unifying Fashion with Sustainability
English | 2023 | ISBN: 036764360X | 266 Pages | EPUB (True) | 18 MB
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New Technologies in Luxury Consumption

Posted By: hill0
Date: 14 May 2023 20:17:48
New Technologies in Luxury Consumption

New Technologies in Luxury Consumption: Evidences from Research and Implications for Marketing Strategies
English | 2023 | ISBN: 3031260813 | 200 Pages | PDF EPUB (True) | 3 MB
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New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Repost)

Posted By: AvaxGenius
Date: 29 Aug 2022 19:13:40
New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Repost)

New Luxury Management: Creating and Managing Sustainable Value Across the Organization by Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini
English | PDF | 2017 | 318 Pages | ISBN : 3319417266 | 4.4 MB

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
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Luxury Yachting: Perspectives on Tourism, Practice and Context

Posted By: AvaxGenius
Date: 26 Aug 2022 12:55:32
Luxury Yachting: Perspectives on Tourism, Practice and Context

Luxury Yachting: Perspectives on Tourism, Practice and Context by Tatiana Gladkikh, Hugues Séraphin, Victoria Gladkikh, Tan Vo-Thanh
English | EPUB | 2022 | 235 Pages | ISBN : 3030864057 | 2.8 MB

“Luxury yachting offers private and exclusive experience which suits the demand of sophisticated customers of the 21st century. As the global tourism industry is embracing the next normal post COVID-19 pandemic, this book appears at the most opportune moment, as it offers a comprehensive insight of the potential of luxury yachting as a tourism product. The richness of the book is attributed to its wide geographical span of case studies from Australia and South-East Asia to the Mediterranean and the Americas. The book will definitely delight readership in quest of knowledge on luxury yachting and be of added value to professionals, academics and DMOs seeking to bring innovation in their tourism offer.”
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International Luxury Brand Strategy

Posted By: roxul
Date: 20 Aug 2022 14:01:01
International Luxury Brand Strategy

Pierre Xiao Lu, "International Luxury Brand Strategy"
English | ISBN: 113861484X | 2021 | 242 pages | EPUB | 6 MB
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Sustainable Luxury: An International Perspective

Posted By: hill0
Date: 12 Aug 2022 16:55:47
Sustainable Luxury: An International Perspective

Sustainable Luxury: An International Perspective
English | 2022 | ISBN: 3031069277 | 389 Pages | PDF EPUB (True) | 4.39 MB
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Champagne in Britain, 1800-1914: How the British Transformed a French Luxury

Posted By: roxul
Date: 5 Mar 2022 05:23:49
Champagne in Britain, 1800-1914: How the British Transformed a French Luxury

Graham Harding, "Champagne in Britain, 1800-1914: How the British Transformed a French Luxury "
English | ISBN: 135020286X | 2021 | 312 pages | PDF | 7 MB
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The Ghost Perfumer: Creed, Lies, & the Scent of the Century

Posted By: IrGens
Date: 11 Feb 2022 22:04:50
The Ghost Perfumer: Creed, Lies, & the Scent of the Century

The Ghost Perfumer: Creed, Lies, & the Scent of the Century by Gabe Oppenheim
English | January 28, 2022 | ASIN: B09RH55TX3, B09NV13KMQ, ISBN: 9798786729215 | True AZW3 | 262 pages | 3.4 MB
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A Philosophy of Luxury

Posted By: arundhati
Date: 18 Jan 2022 06:12:36
A Philosophy of Luxury

Lambert Wiesing, "A Philosophy of Luxury"
English | ISBN: 0367138417 | 2019 | 180 pages | PDF | 5 MB
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Internationalization of Luxury Fashion Firms

Posted By: hill0
Date: 9 Dec 2021 11:44:04
Internationalization of Luxury Fashion Firms

Internationalization of Luxury Fashion Firms: Examining the Business Models of SMEs
English | 2022 | ISBN: 3030887545 | 266 Pages | PDF EPUB | 8 MB
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Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age

Posted By: hill0
Date: 4 Dec 2021 12:52:42
Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age

Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age
English | 2022 | ISBN: 3030857689 | 275 Pages | PDF EPUB | 11 MB
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Luxury Yachting: Perspectives on Tourism, Practice and Context

Posted By: hill0
Date: 19 Nov 2021 15:23:46
Luxury Yachting: Perspectives on Tourism, Practice and Context

Luxury Yachting: Perspectives on Tourism, Practice and Context
English | 2022 | ISBN: 3030864057 | 235 Pages | PDF | 3 MB
Details
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