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Digital Transformation for Fashion and Luxury Brands: Theory and Practice

Posted By: AvaxGenius
Date: 20 Apr 2024 03:47:06
Digital Transformation for Fashion and Luxury Brands: Theory and Practice

Digital Transformation for Fashion and Luxury Brands: Theory and Practice by Wilson Ozuem, Silvia Ranfagni, Michelle Willis
English | PDF EPUB (True) | 2024 | 508 Pages | ISBN : 3031355881 | 14.1 MB

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.
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Das Online-Marketing-Cockpit: 8 Phasen einer erfolgreichen Online-Marketing-Strategie

Posted By: AvaxGenius
Date: 21 Dec 2023 13:18:10
Das Online-Marketing-Cockpit: 8 Phasen einer erfolgreichen Online-Marketing-Strategie

Das Online-Marketing-Cockpit: 8 Phasen einer erfolgreichen Online-Marketing-Strategie by Bastian Sens
Deutsch | EPUB (True) | 2019 | 152 Pages | ISBN : 3658236140 | 14 MB

Erstellen Sie mit diesem Buch Ihre eigene Online-Marketing-Strategie
Nutzen Sie dieses Buch über Online-Marketing, um Ihr eigenes Online-Marketing-Konzept zu erstellen und so alle für Sie relevanten Plattformen zu identifizieren und zu bedienen. Diese Fachlektüre erläutert Ihnen acht Phasen, in denen Sie Ihre eigene Online-Marketing-Strategie erstellen und diese in Ihrem Unternehmen umsetzen können. Dabei legt das Buch auch ein Augenmerk auf das immer wichtiger werdende Thema des Bewerbermarketings.
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Quick Guide Pressearbeit für kleine und mittelständische Unternehmen

Posted By: AvaxGenius
Date: 21 Dec 2023 13:14:41
Quick Guide Pressearbeit für kleine und mittelständische Unternehmen

Quick Guide Pressearbeit für kleine und mittelständische Unternehmen: Wie Sie Medien professionell und wirksam für sich gewinnen by Nina Claudy
Deutsch | EPUB (True) | 2019 | 138 Pages | ISBN : 3658235403 | 1.4 MB

Dieses Buch ist eine kompakte Einführung in alle erfolgsentscheidenden Aspekte der Pressearbeit konkret für den Mittelstand. Nützlicher Content, aktuelle Themen, gut aufbereitete Infos und zielführende Wissensvermittlung werden von Redaktionen und Journalisten stets dankbar angenommen und veröffentlicht. Nina Claudy zeigt in ihrem Buch, wie Sie vorgehen müssen, um die Presse effektiv zu erreichen.
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Artificial Intelligence along the Customer Journey: A Customer Experience Perspective

Posted By: AvaxGenius
Date: 21 Dec 2023 04:06:13
Artificial Intelligence along the Customer Journey: A Customer Experience Perspective

Artificial Intelligence along the Customer Journey: A Customer Experience Perspective by Ada Maria Barone , Emanuela Stagno
English | PDF EPUB (True) | 2023 | 132 Pages | ISBN : 3031487915 | 3.9 MB

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions).
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Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs

Posted By: AvaxGenius
Date: 18 Dec 2023 02:00:54
Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs

Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs by Omar Hasan Salah , Zawiyah Mohammad Yusof , Hazura Mohamed , Nur Fazidah Elias
English | PDF EPUB (True) | 2023 | 137 Pages | ISBN : 9819983207 | 5.9 MB

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments.
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Digital HR

Posted By: AvaxGenius
Date: 17 Dec 2023 23:16:29
Digital HR

Digital HR: A Critical Management Approach to the Digitalization of Organizations in the New Normal by Amelia Manuti , Pasquale Davide de Palma
English | PDF EPUB (True) | 2023 | 143 Pages | ISBN : 3031435621 | 3.4 MB

This book draws on recent debate surrounding the emergence of cognitive intelligence in organizations, exploring the redefinition of the labor market and consequently, employment. Now in its second edition, it has been re-conceived to reflect the huge transformation experienced by organizations and individuals following the COVID-19 pandemic, which has changed our understanding of the meaning of working and has reshaped HRM and its function within organizations.
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Digital Economy. Emerging Technologies and Business Innovation

Posted By: AvaxGenius
Date: 25 Sep 2023 06:47:26
Digital Economy. Emerging Technologies and Business Innovation

Digital Economy. Emerging Technologies and Business Innovation: 8th International Conference, ICDEc 2023, Braga, Portugal, May 2–4, 2023, Proceedings by Rim Jallouli, Mohamed Anis Bach Tobji, Meriam Belkhir, Ana Maria Soares, Beatriz Casais
English | PDF (True) | 2023 | 443 Pages | ISBN : 3031427874 | 17.1 MB

This book constitutes the proceedings of the 8th International Conference on Digital Economy, ICDEc 2023, which took place in Braga, Portugal, in May 2023.The 26 full papers included in this volume were carefully reviewed and selected from 72 submissions. They were organized in topical sections as follows: Digital transformation; e-learning and digital competencies; digital marketing and artificial intelligence; e-finance and digital assets; digital marketing and data analytics; digital economy; online session.
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Marketing-Strategien: Das Online-Marketing-Cockpit

Posted By: IrGens
Date: 22 Mar 2023 16:34:48
Marketing-Strategien: Das Online-Marketing-Cockpit

Marketing-Strategien: Das Online-Marketing-Cockpit
.MP4, AVC, 1280x720, 30 fps | Deutsch, AAC, 2 Ch | 2 Std. 17 Min. | 870 MB
Trainer: Bastian Sens
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Von Universal Analytics auf Google Analytics 4 (GA4) umsteigen

Posted By: IrGens
Date: 17 Feb 2023 20:45:04
Von Universal Analytics auf Google Analytics 4 (GA4) umsteigen

Von Universal Analytics auf Google Analytics 4 (GA4) umsteigen
.MP4, AVC, 1280x720, 30 fps | Deutsch, AAC, 2 Ch | 1 Std. 1 Min. | 329 MB
Trainer: Maria-Lena Matysik
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The Most Complete Introduction to Google Tag Manager (GTM) for 2022

Posted By: lucky_aut
Date: 16 Sep 2022 03:14:08
The Most Complete Introduction to Google Tag Manager (GTM) for 2022

The Most Complete Introduction to Google Tag Manager (GTM) for 2022
Duration: 1h 51m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 412 MB
Genre: eLearning | Language: English
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Digital Marketing for Writers: Grow Your Audience and Author Platform

Posted By: lucky_aut
Date: 6 Sep 2022 06:02:14
Digital Marketing for Writers: Grow Your Audience and Author Platform

Digital Marketing for Writers: Grow Your Audience and Author Platform
Duration: 32m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 543 MB
Genre: eLearning | Language: English
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Creating a Frame Mockup in Affinity Photo for iPad (Quick Tip Class Series)

Posted By: lucky_aut
Date: 20 Aug 2022 03:41:29
Creating a Frame Mockup in Affinity Photo for iPad (Quick Tip Class Series)

Creating a Frame Mockup in Affinity Photo for iPad (Quick Tip Class Series)
Duration: 44m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 498 MB
Genre: eLearning | Language: English
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How To Generate More Web Traffic to Your Website

Posted By: lucky_aut
Date: 29 Apr 2022 17:11:02
How To Generate More Web Traffic to Your Website

How To Generate More Web Traffic to Your Website
Duration: 56m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 303 MB
Genre: eLearning | Language: English
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SEO: Praktische Tipps für Online-Marketing-Manager

Posted By: IrGens
Date: 17 Apr 2022 21:26:02
SEO: Praktische Tipps für Online-Marketing-Manager

SEO: Praktische Tipps für Online-Marketing-Manager
.MP4, AVC, 1280x720, 30 fps | Deutsch, AAC, 2 Ch | 1 Std. 33 min. | 569 MB
Trainer: Jens Altmann
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Passive Income Business

Posted By: readerXXI
Date: 8 Feb 2022 15:20:42
Passive Income Business

Passive Income Business : Earn Money Online With Proven Strategies And Create Wealth While Traveling The World And Having Fun - Dropshipping, E-Commerce, Affiliate Marketing And More
by Samuel Smith
English | 2020 | ISBN: 1914065115 | 150 Pages | ePUB | 0.35 MB
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