Artificial Intelligence along the Customer Journey: A Customer Experience Perspective by Ada Maria Barone , Emanuela Stagno
English | PDF EPUB (True) | 2023 | 132 Pages | ISBN : 3031487915 | 3.9 MB
The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions).
