Crisis Management in the Food and Drinks Industry: A Practical Approach by Colin Doeg
Crisis Management in the Food and Drinks Industry: A Practical Approach by Colin Doeg
Publisher: Springer; 2nd edition (July 29, 2005) | ISBN: 0387233822 | Pages: 263 | PDF | 1.71 MB
Publisher: Springer; 2nd edition (July 29, 2005) | ISBN: 0387233822 | Pages: 263 | PDF | 1.71 MB
Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry – A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE. This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand. Doeg offers advice ranging from preparing for the unthinkable to the dramatic expansion of the Internet, avoiding being caught off-guard by a situation, the ramifications of product tampering and managing an actual crisis.
Crisis Management in the Food and Drinks Industry: A Practical Approach by Colin Doeg
