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    3. International Marketing Research: Opportunities and Challenges in the 21st Century

    International Marketing Research: Opportunities and Challenges in the 21st Century

    Posted By: rolexmaya
    Date: 10 Aug 2010 23:33:29
    International Marketing Research: Opportunities and Challenges in the 21st Century

    International Marketing Research: Opportunities and Challenges in the 21st Century
    JAI Press; 1 edition | December 11, 2006 | ISBN-10: 0762313692 | 444 pages | PDF | 1.6 Mb

    A collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.

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