Contemporary Research in E-marketing
IGI Global | October 2004 | ISBN-10: 1591403731 | 347 pages | CHM | 8.3 Mb
IGI Global | October 2004 | ISBN-10: 1591403731 | 347 pages | CHM | 8.3 Mb
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.