Bo Edvardsson, Anders Gustafsson, Per Kristensson, Peter Magnusson, Jonas Matthing, "Involving Customers in New Service Development"
English | 2006-10-13 | ISBN: 1860946690 | 333 pages | PDF | 16.1 mb
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.